Performance Advertising: Theater, Dance, Comedy, Opera
Newcity and the performing arts—theater, dance, comedy, opera—have a long and deep history dating back to our origins in the late eighties, when our first senior editor, Nate Lee, made sure everyone on the staff knew about the Great State of Chicago Theater. Over the years, many a great writer followed Nate and got their start covering theater for Newcity, including the lead critics for two major dailies, Chris Jones (Chicago Tribune) and Rohan Preston (Minneapolis Star-Tribune). Today, nine of Chicago’s sharpest minds cover the world of dance, theater, opera and comedy for Newcity, making our editorial coverage among the finest Chicago has to offer.
Performance audiences turn to Newcity in print, and now also at our performance web site, Newcity Stage, to keep up.
In print, Media Audit puts our cume audience at more than 200,000 readers a month and our Stage site is hitting new highs in traffic, with 10,011 unique visitors and nearly 16,000 page views in average in 2011.
38 percent have household income in excess of $100,000, which is 36 percent higher than the internet average
50 percent attended college as their highest education, which is 23 percent higher than the internet average
24 percent attended graduate school as their highest education, which is 63 percent higher than the internet average
Young Adult/Middle Aged
31 percent 18-34, which is 6 percent higher than the internet average
32 percent 35-49, which is 17 percent higher than the internet average
27 percent 50+, which is 14 percent higher than the internet average
75 percent have no children in the household under the age of 18, which is 26 percent higher than the internet average
49 percent male, 51 percent female
Source: Quantcast Audience Profile, NewcityStage.com, October 12, 2011